An Electrifying Collaboration: Dead by Daylight Teams Up with Iron Maiden

An Electrifying Collaboration: Dead by Daylight Teams Up with Iron Maiden

Prepare for an electrifying collision of horror and heavy metal as Dead by Daylight welcomes a new iconic figure into its eerie realm—one accustomed to traversing strange lands.

In an exciting partnership, Dead by Daylight has joined forces with the legendary heavy metal band Iron Maiden to introduce their beloved emblem, Eddie, into the game through a thrilling new Collection.

For those unfamiliar, Eddie is the enigmatic and ever-changing figure that graces the album covers, T-shirts, and merchandise of Iron Maiden—a true symbol of the band's thunderous legacy that resonates wherever their heart-pounding music echoes.

Now, Eddie enters The Fog as Legendary Outfits for The Dredge, The Doctor, The Deathslinger, and The Oni. Drawing inspiration from Eddie's various iconic incarnations over the years, these outfits are a homage that Iron Maiden fans will surely appreciate. But the excitement doesn't end there—Survivors can join the fray with Very Rare tour shirts featuring a touch of Eddie's essence.

Kirby Taylor, Product Manager at Dead by Daylight, expresses the team's enthusiasm about this thrilling collaboration, stating, "What an incredibly exciting new collaboration for us to explore...Eddie is such an icon, and flipping through some of his famous appearances to see which Killers we could pair them with was a dream come true. We’re also glad our Survivors can get in on the fun with some killer tour t-shirts. A couple of those even have a little surprise as well, depending on the Survivor, but we’ll leave that up to players to find."

As an extra treat for fans, the iconic track "Fear of the Dark" by Iron Maiden will accompany the equipping of any of these cosmetics in the match lobby, setting the perfect mood for the thrilling challenges ahead.

Having traversed bloody battlefields, dystopian futures, and the deepest depths of hell, Eddie seamlessly integrates into the twisted universe of Dead by Daylight, feeling right at home amidst its dark mysteries.

The Iron Maiden Collection is now available for purchase, ensuring that fans can immerse themselves in this electrifying fusion of horror and heavy metal from February 22 at 8 a.m. PST / 11 a.m. EST onward.

About Dead by Daylight™
Created by Behaviour™ Interactive, Dead by Daylight is a multiplayer action horror game of hide and seek, set in a dark fantasy and drawing from all corners of horror, where each match is a different experience. Dead by Daylight boasts 60 million players both globally and across all platforms. On any given day, up to 2 million players step into The Fog, whether on PC, console, or mobile. Since its release in 2016, the game has become a place where cult classic horror survives and thrives, having welcomed legends from TV, movies, and video games. For more information, please visit        
About Behaviour™ Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects, including the acclaimed building and raiding title Meet Your Maker. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK - North and Behaviour UK - South) and the Netherlands (Behaviour Rotterdam). For more information, visit
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