EB Games Returns: Stephan Tetrault Acquires GameStop Canada, Revives Iconic Brand for a New Era
EB Games Canada Is Back — Stephan Tetrault Acquires GameStop Canada, Promising a Bold New Future for Canadian Gaming Retail
In a move that blends nostalgia with forward-thinking leadership, Stephane Tetrault, a prominent French-Canadian entrepreneur with deep roots in the entertainment and collectibles industry, has officially acquired Electronics Boutique Canada Inc. (GameStop Canada) from GameStop Global Holdings S.A.R.L. The announcement marks the return of EB Games Canada—a brand that still holds deep meaning for millions of Canadian gamers.
Under Tetrault’s leadership, the beloved retail chain will undergo a nationwide transformation, reclaiming its original name and identity while aiming to modernize and reinvigorate its presence as a hub for gaming and fandom culture across Canada.
A Beloved Name Returns
Originally rebranded to GameStop Canada in 2021, the name EB Games evokes powerful memories for generations of gamers who grew up trading in games, attending midnight launches, and browsing collectibles in their neighbourhood mall.
“This isn’t just a business decision—it’s about bringing something back that Canadians truly loved,” said Stephane Tetrault, new Owner and CEO of the revitalized EB Games Canada. “We’re going to build something special here, with community, nostalgia, and innovation at its heart.”
The newly rebranded EB Games Canada aims to merge the best of the past with modern retail strategies, creating spaces where gamers, collectors, and pop culture fans can gather, discover, and celebrate their passions.
What’s Changing for Customers
The transition back to EB Games Canada will take place over the coming months, with major updates planned to enhance the overall customer experience:
- New Store Signage – Rolling out across all 185+ Canadian locations
- Redesigned Website – With easier navigation and expanded product offerings
- In-Store Events – More midnight launches, tournaments, and community celebrations
- Expanded Product Lines – With deeper ties to pop culture brands, collectibles, and gaming gear
- Canadian Focus – Prioritizing Canadian preferences, partnerships, and regional exclusives
“We want EB Games Canada to be more than a store,” said Jim Tyo, President of GameStop Canada. “We want it to be the hub for gaming and fandom culture across Canada. This is about passion, and that’s what’s going to drive every decision we make.”
A Vision Fueled by Community and Collector Culture
Tetrault’s acquisition signals a return to community-first retail, placing emphasis not only on transactions, but on shared experience. His background in the collectibles industry and entrepreneurial spirit aligns perfectly with EB Games’ mission to foster a home for enthusiasts, whether they're shopping for rare Funko POPs, hunting down steelbook editions, or talking about the latest AAA release.
The move also echoes broader consumer demand for retail environments that are tailored, nostalgic, and built with local community engagement in mind—a vision that could reignite interest in brick-and-mortar retail in an increasingly digital world.
Support and Strategy
The acquisition was supported by HNA, who acted as M&A and financial advisors for the transaction. With this strong foundation, EB Games Canada is poised to become a cornerstone of gaming retail in the country once again.
Reader question: Did you grow up with EB Games? What do you hope the revived brand brings back to the Canadian gaming scene?
Where to Learn More
Gamers and collectors can follow the transformation by visiting the official site or social media:
- Website: www.gamestop.ca
- Follow: @GameStopCanada on all major platforms
Stay tuned for announcements on store relaunches, exclusive merch drops, and community events as EB Games Canada rebuilds its legacy for a new generation.